Wednesday, November 24, 2010

7 Eleven Sommelier

I saw this in one of the many product newsletters I read:

"C-store giant 7-Eleven has announced that it is broadening its private brand wine selection, introducing a new label - Cherrywood Cellars - a mid-tier-priced wine ($7.99 - $8.99 per bottle) that is available in three varietals - chardonnay, cabernet sauvignon and merlot. Cherrywood Cellars, according to the company, is designed to appeal to millennials, and is positioned between its Yosemite Road label, priced at an entry-level $3.99 per bottle, and Sonoma Crest, a premium wine comparable to a $15 bottle, but value-priced at $9.99."
Until I try this, I can't make a judgement, but I am happy to pre-judge. This doesn't sound so appetizing to me. Then again, I guess if it hits the fan, I can always find work as a 7 Eleven sommelier!
And if you run out of wine on Thanksgiving day, 7 Eleven will likely be open. To that end, I guess it has a purpose.
I'm hoping that whatever you drink at Thanksgiving, it is enjoyable.
Until the next sniff, sip or quaff,
Alli M.

1 comment:

elliej said...

I can attest that the wines Alli brought to Thanksgiving dinner were superb. She has such a gift...